At South Beach Advertising we understand how critical online visibility is for the success of companies in today’s business climate. Usage of the Internet is expanding at an estimated rate of 100% in every country of the world, and growing by as much as 1,000% in others. With traffic numbers like that, it’s hard to argue that your web presence can give you a truly competitive advantage. Hundreds of thousands- even millions- of Users each day are looking to find your website because they want to buy your products and services. Are they finding you at the top of the search engine results?
Contrary to what you might think, it is within your control to design a content-rich, authoritative, easily accessible site for search engines like Google, Yahoo! and Bing. The process of Search Engine Optimization- optimizing site design, code and content so that your site can be found by the automated agents that crawl the Internet- lets you achieve high placement on search engine results pages for keyword phrases that are relevant to your products and services. This allows qualified traffic to find you- millions of daily search users can see your company URL at the top of their search results, and the traffic is highly targeted, as your site is optimized for phrases that will bring ROI.
Our suite of services includes:
This program will focus on improving the clients current ‘ranking’ on the natural results for Google, Yahoo and Bing. This program is often included in the website improvement program and is always included in the website design program.
The SEO, by itself, has four main elements to assure results: 1: Keywords Research 2: Website Optimization 3: Off-page / Link Popularity (see below) 4: XML Sitemap / Web Analytic. A typical SEO program, as a stand alone product, will cost $549.
There is no monthly fee to pay and there’s no contract either.
Want proof? Below are the 30 day stats for South Beach Advertising. I DO NOT run ANY KIND OF PPC. This is a 30 day window that included the holidays.
I am getting 1,124 to 1176 unique clicks a month. With straight SEO. How many are you getting? Also notice how I focused more on US traffic and the ensuing results.
Gain popularity and authority
Internal Linking Structure and Website Architecture
Your navigational hierarchy plays a key role in passing link gain, deep into your website. Pages too far down your website tree won't get enough attention to warrant high rankings.
It is important to optimize your website linking structure by creating a rich web of interlinking within your website. Whenever it is appropriate, we will include links to related products, related articles, related searches, etc. In doing so, we ensure the anchor text is optimal and visible enough to both the user and the search engines.
Clean website navigation structure helps enhance the user experience on the site, increase click through rate by providing shortcuts in form of mini sub navigations, improve internal linking between all relevant pages which helps build and promote pages similar in theme and topic
Link popularity is one of the most important elements that search engines factor into their ranking algorithms. You may have a perfectly optimized website; however, if your site does not have competitive link popularity regarding your targeted keywords for optimization, then, your site is not likely to compete for top rankings of these phrases.
Elements search engine algorithms consider important when evaluating the strength of a link:
* Page rank of the page where your link appears.
* The actual text that is linked. For example, it is optimum to use your main keyword as the text that is linked instead of your company name.
* The link popularity of the site that is linking to your site. Link popularity is "inherited"; links that come from sites that are authoritative in the SEPV are more powerful.
* Industry relevancy of the sites promoting your products and services plays a big role in determining the quality of such link.